spot_img

Eurosport India to bring ISRL Season 2 to 70 million homes

The partnership represents a significant move in expanding ISRL’s national presence and introducing the high-octane sport of Supercross to a broader Indian audience.

spot_img

The Indian Supercross Racing League (ISRL), the world’s first franchise-based Supercross league, has announced Eurosport India as its official television broadcast partner for Season 2.

The partnership represents a significant move in expanding ISRL’s national presence and introducing the high-octane sport of Supercross to a broader Indian audience.

Under the agreement, Eurosport India will provide live race coverage and highlight programming across its network, reaching over 70 million households in India. The collaboration strengthens ISRL’s ambition to position Supercross among the country’s fastest-growing motorsport properties.

Commenting on the partnership, Veer Patel, Co-Founder of ISRL, said, “Supercross is a sport built for spectacle – it’s fast, visual, and unforgettable. Season 1 proved India is ready for this format. With Eurosport India as our Official TV Broadcaster, ISRL will reach millions of sports enthusiasts who crave world-class action beyond cricket. Their loyal viewership of global leagues makes them the perfect partner to take Supercross mainstream in India.”

Season 2 will feature 18 races across three cities, including Pune and Hyderabad, with the grand finale venue to be announced. The competition will bring together six franchise teams and 36 riders, combining India’s emerging Supercross talent with elite international athletes.

Salman Khan, who continues as ISRL’s brand ambassador and investor, will remain the face of the league’s promotional campaigns, bringing added star power and visibility to the sport.

The Eurosport India partnership complements ISRL’s existing digital streaming deal with FanCode, ensuring seamless coverage across television and OTT platforms.

Building on the success of its inaugural season, ISRL’s second edition promises enhanced race infrastructure, immersive fan experiences, and international-standard broadcast production. The alliance with Eurosport India is seen as a strategic milestone in the league’s journey to cement Supercross as a permanent fixture on India’s sporting calendar.

Related Articles

spot_img

Latest Articles