The Warner Bros. Discovery subsidiary, Eurosport India has announced the ace Indian cricketer, Shikhar Dhawan, as MotoGP‘s brand ambassador in India.
As part of the deal, Dhawan will appear in Eurosport India’s newest campaign, ‘Face Kar Race Kar’.
On this development, Shikhar Dhawan shared, “Partnering with the prestigious MotoGP as its India Ambassador is a remarkable honour. The growing excitement around MotoGP in India is truly thrilling, and it feels like a full-circle moment for me, especially when I think back to my days riding my favourite bike through the streets of my hometown, Delhi. My journey as a cricketer born and raised in this vibrant city adds a personal connection to this new role with Eurosport India.
“Through their sports platform Eurosport India, Warner Bros. Discovery has been a beacon for world-class sports, consistently delighting our ever-expanding sports fanbase. What excites me most is the potential we have to introduce MotoGP to new audiences across India. Together, we aim to inspire and engage fans with the exhilarating world of MotoGP.”
Nine races have been held thus far in the 2024 MotoGP season; 11 more are planned all over Europe, Asia, and Australia, ending up with the British GP at Silverstone on August 2.
The leader of the 2024 season, Francesco Bagnaia of the Ducati Lenovo Team, has a narrow advantage over Jorge Martin of the Pramac Ducati team, with 10 points.
Arjun Nohwar, General Manager – South Asia, Warner Bros. Discovery, said, “We are thrilled to welcome Shikhar Dhawan aboard as our MotoGPT™ brand ambassador for India. His infectious energy and wide appeal will not only resonate with racing enthusiasts but also introduce MotoGP™ to sports fans in a compelling way.”
Vijay Kaul, General Manager, Marketing Strategy Division, Yamaha India, said, “Yamaha has a profound racing heritage, and we are delighted to revive our partnership with Eurosport India as MotoGP’s title sponsor. As we embark on this thrilling journey, we look forward to enriching the exhilarating MotoGP experience we all cherish and promoting it across India through Eurosport.”
Back in February, Eurosport India extended its MotoGP broadcast rights in India, securing a three-year deal with Dorna. The channel continues to air a wide range of excellent sports, which include motorsports, golf, cycling, pro wrestling, table tennis, and marathons.