The World Pickleball League (WPBL), India’s first and only franchise-based pickleball competition, has announced a media rights deal with the Warner Bros. Discovery subsidiary, Eurosport India.
Following a successful initial season in 2025 that brought pickleball to Indian prime-time audiences, the World Pickleball League is ready to come back with a wider canvas in Season 2, with the league growing to seven teams with the addition of Jaipur Djinns. Season 2 will feature 120 matches, up from 90 in the previous season, broadcast live on the Eurosport channel.
Beginning January 27, 2026, the following season will include 13 days of high-octane sports entertainment that combines top pickleball play with live entertainment. Eurosport, Warner Bros. Discovery’s main multi-sport brand in India and Europe, has 246 million customers spread over 75 countries in Europe, Asia, and the Middle East.
Gaurav Natekar, Founder and CEO, World Pickleball League, said, “The broadcast partnership with Eurosport India is a natural progression in World Pickleball League’s growth journey. It enables us to reach millions of new viewers internationally as the league continues to expand. Season 2 reflects how quickly World Pickleball League has scaled into a truly global spectacle, with players from over 25 countries registering for the draft and representation from 18 different nations to feature this season. With more live matches and a significantly enhanced sportainment experience, World Pickleball League is focused on delivering long-term value for fans, players, broadcasters, partners and franchises alike.”
World Pickleball League blends competitive gameplay, celebrity franchise ownership, and interactive fan involvement. The extended format and higher match count demonstrate WPBL’s desire to strengthen fan connections while expanding its presence.
Pickleball’s popularity in India is quickly increasing, and the World Pickleball League’s cooperation with Eurosport India is a crucial step towards bringing the sport into Indian homes. The alliance intends to create a league that spectators can engage with both on and off the court, combining competitive action, entertainment, and community to help pickleball become a part of India’s growing sports ecosystem.
