The leading sportswear brand, Puma and the pan-European sports broadcaster, Eurosport, have announced a strategic partnership for the upcoming Paris Olympics 2024.
This alliance has united two giants in their respective fields, promising an exceptional experience for European sports fans.
As the Home of the Olympics in Europe, Warner Bros. Discovery (Eurosport’s parent company) will provide comprehensive coverage across various platforms. Fans can enjoy all 3,800 hours of live action on streaming services like Max and Discovery+, while Eurosport channels offer wall-to-wall coverage throughout the 19-day competition.
Commenting on the partnership, Fabio Kadow, Director Global Media of PUMA, said, “As it’s our biggest marketing media investment in a decade, it was crucial for us to find the right partners, channels, and platforms that can help us to elevate PUMA’s brand and enhance reach. We’re extremely certain that this collaboration will play a pivotal role in our brand campaign’s distribution and make a stronger bond with the consumer.”
Irma Lavall Torrents, Global Client Lead at Havas Media International Spain, explained, “Eurosport is one of the best partners we could count with within PUMA´s media strategy. Given its relevancy in the world of sports and the unique momentum we will live during the Olympic Games, it is the perfect synergy to amplify this new chapter from PUMA.”
Mike Rich, Group SVP Ad-Sales and Brand Partnerships, UK & Ireland and International, at Warner Bros. Discovery, added, “To have a brand with the standing of PUMA want to associate themselves with our coverage of Paris 2024 is a huge testament to our reputation as leaders in our field. We are thrilled to welcome PUMA on board as a presenting partner and look forward to help elevate their new campaign, amplifying it to new audiences across Europe.”
Eurosport will actively support Puma’s global campaign, “FOREVER. FASTER. – See The Game Like We Do.” This initiative aims to solidify Puma’s position as a leader in performance sportswear. The partnership features a multi-channel campaign across Eurosport 1 and 2, specifically targeting audiences during Olympic broadcasts.
The collaboration extends beyond the Games’ opening ceremony. Puma’s campaign will transition into a third chapter focusing on football, athletics, and basketball. This strategically aligns with sports featured prominently on Eurosport’s channels and platforms.
The collaboration was led by the Puma Global Media Team together with Havas International Spain to reinforce the brand’s positioning in the sports sector.
Founded in 1948, Puma is a global leader in sports apparel and footwear. Renowned for cutting-edge technology and trendsetting designs, Puma empowers athletes to achieve their full potential. The brand boasts recent partnerships with prominent football clubs and boasts a strong presence in the Indian sports scene.
Havas is a French multinational advertising and public relations company with a global reach. Founded in 1835, it operates in over 100 countries and is considered one of the world’s largest communication groups.
Warner Bros. Discovery is a powerhouse in sports broadcasting. Its diverse portfolio includes Eurosport in Europe, TNT Sports in the United States, and the Max streaming platform. The company’s recent partnerships with YouTube and Snapchat further enhance the upcoming Olympic Games experience.
