The European T20 Premier League (ETPL), an ICC-approved T20 league co-owned by Abhishek Bachchan and supported by Cricket Ireland, Cricket Scotland, and the Royal Dutch Cricket Association, has named Tata Consultancy Services (TCS), a worldwide leader in IT services, consulting, and business solutions, as its Digital Transformation Partner.
In a multi-year deal, ETPL and TCS will work together to create an AI-powered digital ecosystem that improves the experience for fans, players, commercial partners, and stakeholders. ETPL and TCS will collaborate to build a linked digital ecosystem that improves all aspects of the league, from fan interaction and commercial partnerships to player development and grassroots cricket, using AI, analytics, and new technologies.
The partnership reinforces ETPL’s commitment to launching Europe’s first ICC-sanctioned franchise T20 league on innovative technology, while building a year-round digital community drives long-term growth. The ETPL, which will run from August 26 to September 20, 2026, will feature six city-based franchises representing Ireland, Scotland, and the Netherlands, with matches held in Voorburg, Netherlands, and Malahide, Ireland.
TCS, as the Digital Transformation Partner, will help ETPL achieve its digital goals in areas such as fan engagement, ticketing, live match experiences, personalised content, and the league’s digital platforms, while also creating new opportunities for commercial partners through data-driven insights and digital innovation.
The collaboration indicates a shared desire to use technology to influence the future of cricket in Europe. As the ETPL grows, both organisations will look into how artificial intelligence, data analytics, and future technologies may boost fan engagement, expand commercial opportunities, and create new digital experiences that support the league’s long-term ambition.
Saurav Banerjee, Co-Founder, European T20 Premier League (ETPL), said, “The European T20 Premier League has been built with the ambition of creating a modern, globally relevant sporting property from day one. Technology is one of the defining pillars of ETPL, shaping how we engage fans, create value for our partners and innovate as we grow. We are delighted to welcome TCS as our Digital Transformation Partner. Their global expertise and commitment to innovation make them an ideal partner as we build the future of cricket in Europe together.”
Vinay Singhvi, Head of UK and Ireland, TCS, said, “Cricket is entering a new era of fan engagement, where technology is reshaping how audiences experience the sport across an ever-expanding range of platforms. Our partnership with the European T20 Premier League gives us a unique opportunity to bring TCS’s AI-powered solutions for this initiative. We continue to invest in UK & Ireland and are contributing towards building healthier futures and lifestyles through Sports.”
Girish Ramachandran, President, TCS Growth Markets, added, “Our partnership with ETPL represents an important milestone in TCS’ growing focus on the sports sector, building on our work across marathons, e-Prix events and more recent sports technology partnerships in the UK. We believe cricket is a powerful cultural force that brings together communities, families and fans, and ETPL presents an exciting opportunity to help grow the game across Europe through technology and innovation.”
Priyanka Kaul, Co-Founder, European T20 Premier League (ETPL), said, “Technology sits at the heart of modern sports marketing. It enables leagues to better understand their audiences, create richer fan experiences and deliver greater value for commercial partners. TCS is the ideal partner to help us build an innovative, digital-first and future-ready sports property.”
As the ETPL prepares for its inaugural season, the agreement establishes technology as a cornerstone of the league’s long-term ambition, resulting in enhanced fan experiences, increased potential for commercial partners, and a platform for the future expansion of cricket in Europe.
