The professional American football tournament, the European League of Football has announced its partnership with the American digital video company, Endeavor Streaming.
Through this agreement, the digital streaming company will give additional growth services to the tournament. This includes the marketplace strategy, product strategy and end-to-end technical deployment to help the European League of Football grow and amplify its fanbase all over Europe.
The partnership will also make sure that the platform will also render more highly integrated digital services that are available on the web, mobile, and connected TV, which will help the viewers to get a seamless live viewing experience for the league in Europe.
With the aid of Endeavour Streaming’s multi-view technology, viewers will also be able to access localised commentary and watch various European League of Football games simultaneously for the first time. Additionally, the league will be able to use greater consumer intelligence metrics and analytics to create its market positioning in significant emerging regions for the sport.
Zeljko Karajica, CEO of the European League of Football, said, “When the third season of the European League of Football kicks off on June 3rd, fans all over the world will be able to follow the games with a premium, high-quality user-experience. Having Endeavor Streaming as the world’s leading streaming service at our side helps to drive our fan-engagement forward”.
Pete Bellamy, Chief Commercial Officer at Endeavor Streaming, said, “American Football is a rapidly growing sport across Europe and we’re thrilled to partner with the ELF to support them on the next step in their digital journey. Together, we’re building a more integrated, centralized digital offering that will help ELF address new audiences across the region and deliver an enhanced, scalable streaming experience to fans.”
Endeavor Streaming is an American digital video technology entity that was founded in 2004 as NeuLion. The company was acquired in 2018 by the sports and entertainment company, Endeavor, and rebranded Endeavor Streaming. The company is currently headquartered in Plainview, New York, United States.