The apex control body of handball in Europe, the European Handball Federation (EHF) has signed a partnership with the German telecommunication entity, freenet.
Following the partnership, freenet has been named the official partner of Men’s EHF Euro 2024, which is to be held in Germany from January 10 – 28, 2024. The governing body’s exclusive media and marketing partner, Infront Sports & Media has played a vital role in brokering this agreement.
𝗙𝗥𝗘𝗘𝗡𝗘𝗧 𝗕𝗘𝗖𝗢𝗠𝗘𝗦 𝗢𝗙𝗙𝗜𝗖𝗜𝗔𝗟 𝗣𝗔𝗥𝗧𝗡𝗘𝗥 𝗙𝗢𝗥 𝗠𝗘𝗡’𝗦 𝗘𝗛𝗙 𝗘𝗨𝗥𝗢 𝟮𝟬𝟮𝟰 @EHFEURO— European Handball Federation (@EHF_Activities) May 25, 2023
➡️ "We are delighted to welcome #freenet to the partners"
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As per the deal, the telecommunication entity will able to enhance its brand visibility in the German Market, as the company will be granted several visibility rights, including a prominent TV presence via floor stickers and LED time, as well as logo and title rights.
Martin Hausleitner, EHF Secretary General, said, “We are delighted to welcome freenet to the partners’ line-up for the upcoming Men’s EHF EURO. It is a great opportunity to develop successful cooperation and the possibility to establish a fruitful partnership, while freenet seizes the opportunity to be present on the biggest stage of European handball.”
Susanne Boldt, freenet Head of Marketing & Digital, commented, “I am very excited that we are starting a new, sporting chapter with freenet being the official partner of the Men’s EHF EURO 2024. Handball is a sport that captivates millions of people. The sport’s appeal and increasing popularity are also due to its fair character – a perfect match to freenet’s brand values, as we are also fair, agile and passionate about quickly finding the best solution for our customers. With the Men’s EHF EURO 2024, we will expand our presence on public TV for the first time and aim to achieve high visibility for freenet through the expected maximum TV coverage. On top, we want to reach our target group via digital channels surrounding the EHF EURO. We’ll also beat the drum for freenet on Facebook, Instagram, YouTube, TikTok, Twitch and Twitter.”
James Chubb, Head of Handball at Infront, said, “As a first-time sponsor of the Men’s EHF EURO, freenet brings a fresh perspective on how to engage with handball fans. The sport’s popularity in the host country offers an ideal platform for all partners involved. It is pleasing to see that we have unlocked new partnerships, such as with freenet to create a memorable and successful event for everyone.”
freenet, also known as freenet AG, is a leading German telecommunication and web content provider, which was a subsidiary of Mobilcom. The entity was founded in 2007, and it is currently headquartered in Büdelsdorf, Schleswig-Holstein, Germany.