The European Cricket Network (ECN), the premier digital platform for European cricket, has announced a groundbreaking partnership with the global betting and gaming powerhouse 1xBet.
The multi-year agreement has designated 1xBet as the exclusive official betting partner across the ECN’s extensive portfolio of cricket events.
This significant alliance sees 1xBet’s branding prominently integrated into the international television broadcasts of over 1,000 ECN matches annually during the initial term. This unprecedented level of visibility is poised to significantly amplify 1xBet’s reach to a burgeoning global audience captivated by the dynamic growth of European cricket.
The comprehensive partnership encompasses all of the ECN’s prestigious tournaments, including the flagship European Cricket Championship (ECC), the high-octane European Cricket League (ECL), the national team clashes of European Cricket International (ECI), the popular European Cricket Series (ECS), the burgeoning European Cricket Championship-Women (ECC-W), alongside developmental competitions such as the Weston Shield and the Meltl Shield. This holistic collaboration underscores the ECN’s strategic commitment to broadening the reach and deepening the engagement of European cricket on a global scale, leveraging 1xBet’s expansive international presence and established marketing capabilities.
Speaking on the occasion, Roger Feiner, CEO of the European Cricket Network, said, “European Cricket is excited to partner with 1xBet, one of the most innovative and engaging companies within this sector. With this partnership, European Cricket Network sits alongside other first-class sponsorships of 1xBet such as their partnerships with FC Barcelona, FIBA, Volleyball World and many other high-level rights holders.”
Mark Wilson, a representative of 1xBet commented, “This agreement is important to our global strategy to support sports. We share the ECN’s desire to promote cricket around the world and are delighted about securing our partnership with the European Cricket Network to add to our portfolio of first-class rights holders. We are sure this partnership will be a resounding success for all involved.”
The European Cricket Network and 1xBet are poised to embark on a dynamic partnership that promises to significantly elevate the profile of European cricket on the global stage while providing 1xBet with substantial brand exposure within a passionate and rapidly expanding sporting community.
Established in 2018, the ECN has rapidly ascended to become the leading digital hub for European cricket, uniting over 30 member cricket federations under its banner. The network is dedicated to fostering the growth of the sport through its innovative event formats and the strategic deployment of cutting-edge technology to enhance entertainment value, promotional activities, and fan interaction. ECN events are broadcast worldwide through a robust network of media partners, bringing the excitement of European cricket to fans in diverse corners of the globe.
1xBet, a globally recognized betting and gambling company with a strong 18-year track record, provides a comprehensive platform for wagering on thousands of sporting events and engaging with a wide array of casino games. Its services are readily accessible through its user-friendly website and dedicated mobile application, available in an impressive 70 languages, catering to a truly international clientele. The company has a well-established history of supporting major sports organizations worldwide, demonstrating its commitment to the global sports ecosystem.