European Cricket Network, the media platform of the European Cricket League and European Cricket Series, has agreed on a content deal with direct-to-customer video platform Recast.
Recast’s OTT solution now being ready in over 60+ countries (US and Canada, Europe, Australia, and New Zealand, the Middle East and North Africa, as well as the UK). Fans across the globe will have entrees to content, while rights holders, like ECN, will be able to maximize their global reach and take advantage of untapped audiences.
Under the agreement, fans will be offered a bespoke, regular package of highlights on Recast showcasing all of the action from the ECS. The 2021 ECS started in Barcelona in February, with the latest round of action commencing today (Monday) in Bulgaria.
The European Cricket League signed a two-year extension to its deal with the production arm of the Spring Media agency. Spring continues to provide production services for the T10 competition, which launched in 2019.
In November last year, Spring Media secured international broadcast distribution for the ECL through an agreement with OTT operator Sports Flick that includes exclusive global rights except the Indian subcontinent.
The deal with the Australia-based subscription OTT platform, established in 2019, runs until the end of 2022, includes the streaming of over 1,000 matches per year. Up until the Sports Flick deal, streaming of matches outside the Indian subcontinent was offered by European Cricket Network with Indian sports content platform FanCode offering exclusive live streaming in the Indian subcontinent.
In May, Recast raised $8.2m (€6.9m) in a Series A round of investment, funds it will use to continue its development and push into new markets. The funding round saw Recast’s valuation grow to $29m.