For the third time in a row, the deal has been extended. The new four-year renewed agreement also now encompasses Bwin’s Greek region as well.
As part of the partnership, Bwin’s brand logo will remain visible at Turkish Airlines EuroLeague and 7Days EuroCup games as part of the renewal deal.
Ionna Beriou, Director of Corporate Affairs, Bwin, said, “We are proud to continue our partnership with the EuroLeague, the biggest European basketball organisation. We share the same values and our goal is to contribute to further promoting and developing basketball throughout Europe.”
“Our extensive experience with sponsorships will hopefully be an invaluable contribution to both the EuroLeague and the EuroCup. Our aspiration is to create the needed conditions so that through this cooperation greater goals are continuously achieved.”
Bwin will also add significant fan experiences for the Turkish Airlines EuroLeague Final Four, with an emphasis on top-quality accommodation packages and projects, as part of the renewed agreement.
Roser Queralto, Chief Business Officer, EuroLeague Basketball, commented, “We are thrilled to renew our collaboration with Bwin for four more years, as it shows once again the commitment and confidence of our partners. Bwin is a key player in the industry, so having them as partners in such a traditional and important Euroleague Basketball market as Greece will be fundamental to continue offering the best possible product to our fans.”