Euroleague Basketball has named MaxBet as the premium betting partner for its two significant tournaments that are Turkish Airlines Euroleague held in Serbia and 7DAYS EuroCup in Montenegro.
In this association, MaxBet being the premium betting partner will have an on-court presence in the two tournaments by engaging local fans with competitive contests and promotions while providing Euroleague merchandise and game tickets.
On this partnership, Chief Business Officer of the EuroLeague Basketball, Mr Roser Queralto said, “MaxBet’s reputation as a leader in the betting and gaming business played a big role in the decision to partner together. We are excited to see all the plans we will develop together with MaxBet come to fruition as Serbia and Montenegro are two traditional Euroleague Basketball markets with legions of fans supporting and enjoying our competitions.”
Darko Živanov, the CEO of MaxBet Group also commented on the association by saying, “We are very proud to have entered into a partnership with Euroleague Basketball and we eagerly look forward to implementing all our joint plans. As leaders in the gambling industry, we always strive to go a step further and offer our players more. We are glad to have the opportunity to enable them to have even more fun when watching major and important competitions in basketball, a sport which is traditionally enjoyed with a lot of enthusiasm and passion in this region.”
MaxBet is the most popular licensed Casino in Romania founded in 1997 and became one of the leading gaming operators in Central and Eastern Europe with around 400 gaming locations and online channels. With this move, the company aims to showcase its brand presence in the sports industry.
Euroleague Basketball continues its strong business moves to promote and strengthen the outreach of its tournaments. Earlier this year, it collaborated with IMG Arena and Leap Gaming to launch a new product line that created instant betting events to boost its game’s fanbase.