Euro 2020: TikTok partners with UEFA for Equal Game Campaign

Euro 2020 and Europe’s football governing body UEFA has once again joined hands with Chinese short video making app TikTok for UEFA’s Sign for an Equal Game campaign where players, fans, clubs, and other national associations will fight against discrimination. 

In this campaign, fans can make their personalised signature card on TikTok or visit the #EqualGame campaign website that would allow everyone to support their favourite football players in promoting all kinds of equality. Matthijs de Ligt, Joao Felix, Pernille Harder, Moise Kean, Paul Pogba, and Jadon Sancho are in full support of this initiative. This group of players hopes to inspire other players and fans around the world to support them. 

UEFA marketing director, Guy-Laurent Epstein shared his views on this campaign: “We have been delighted to work with TikTok since they signed as a UEFA EURO 2020 partner four months ago. We are very impressed with the innovation and passion they have shown to connect fans around the globe,”

In addition to this initiative, last month TikTok also launched their own #SwipeOutHate campaign which provides a message to the Tik Tok users around the globe that there’s no place for hate and to stand against the hatred in football. Tik Tok has taken strict action against hate of any form and has launched safety tools to create a positive environment. 

James Rothwell, head of marketing at TikTok also revealed that the company is proud to join this initiative against hatred in football. He has also guaranteed that they will do their best in protecting the environment against those who seek to propagate hate. The company is also committed to promoting unity around the world. 

TikTok joined the UEFA Euro community in February 2020 and became the first digital platform to sponsor UEFA’s flagship national team competition. TikTok is committed to inspire millions of football fans around the world and provide behind-the-scenes video content of many teams to the fans. 

Many teams like Chelsea, PSG, FC Barcelona, Real Madrid, Bayern Munich, Liverpool, and Manchester City have also been a part of the TikTok community for a long time now. TikTok is currently one of the most downloaded apps around the world and is available in more than 150 countries. Earlier this week, TikTok also joined hands with Pakistan Premier League for content creation.

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