Italian Football Federation (FIGC) has signed a deal with Sony PlayStation to be their sponsor and the deal will make the PlayStation brand the official partner of the Italian National Team. The deal between FIGC and Sony PlayStation will last until the end of 2021. Further details and incentives of this partnership will be released over the course. Sony will launch a FIFA 21 ‘Azzurri Fans Cup’ esports tournament on the PlayStation 4 console which is a part of the activation of the agreement.
Sony PlayStation is the latest addition in the sponsorship portfolio of the four-time world champions as it already includes top companies like Puma, TIM, Fiat, and Emporio Armani. Puma has been creating first-team kits for the Italian team over the years, while Armani has been designing team suits for players.
The deal with FIGC further strengthens the relationship of Sony and PlayStation with Italian football. At the end of December 2020, Sony had signed a deal with Lega Serie A that saw the PS5 console take Supercoppa Italiana naming rights.
Along with the deal with Sony PlayStation, FIGC has added another sponsorship deal to the portfolio. The Italian football body has signed a contract with Samsung Electronics Italia in May during the buildup of rescheduled Euro 2020.
Italy is one of the most underrated sides in Europe right now. They have enjoyed a good run of form under head coach Roberto Mancini as they are currently on an unbeaten run of 28 games. They boast one of the best sets of midfielders in Euro 2020, making Italy a strong contender for the title this summer. The 2006 World Cup winners started Euro 2020 in the best possible way by clinching a comfortable 3-0 win against Turkey on Friday. Roberto Mancini and his men will play their second group stage game against Switzerland on June 17 in Stadio Olimpico, Rome.