Everton Football Club have announced the expansion of their longstanding partnership with the global investment platform, eToro, reinforcing a commercial relationship that began in 2019.
Under the terms of the renewed agreement, eToro will continue as the official trading partner of Everton’s men’s team and will now extend its support to the club’s women’s side, a notable step forward in promoting inclusivity across the sport.
As part of the expanded deal, eToro will enhance its brand presence across a range of Everton platforms, including LED perimeter boards at Goodison Park, Hill Dickinson Stadium, digital content, and media backdrops.
The company will also continue to roll out fan-focused campaigns designed to boost engagement and champion financial education, a core element of its broader sports marketing strategy.
eToro initially joined the Everton partnership roster ahead of the 2019–20 season and has since become a prominent commercial presence in football through multiple club affiliations across the Premier League, Serie A and Bundesliga. The extended collaboration with Everton reflects eToro’s strategic vision of reaching wider audiences and supporting greater inclusivity in both finance and football.
Commenting on the occasion, Mark Rollings, Chief Partnerships Officer at Everton, said, “We are proud to be extending our relationship with eToro – a progressive, globally recognised brand that shares our belief in the power of sport to create meaningful impact. This renewal is not just about continuing a successful commercial partnership; it’s a clear signal of our shared ambition and commitment to community, education and inclusion.”
“eToro’s focus on improving financial confidence and representation through its Loud Investing campaign complements our broader vision as a club – and we look forward to delivering impactful initiatives together that benefit our supporters, Men and Women’s players and the wider football community.”
Stephanie Wilks-Wiffen, Director of Marketing at eToro, added, “We’re excited to deepen our partnership with Everton this season, backing both the Men’s and Women’s squads as part of our commitment to inclusion. Through our Loud Investing campaign, eToro is busting myths, boosting confidence and proving that investing, like football, should be open to everyone, not just a privileged few. Together we hope to spark conversations that make both finance and sport more accessible.”
This renewed partnership is part of eToro’s broader initiative to support football across the UK. In 2023, the platform also teamed up with Arsenal, West Ham United, and Aston Villa, further cementing its pledge to promote gender equity in both finance and sport.
With a user base exceeding 40 million in over 75 countries, eToro continues to lead the way in social investing. Its platform empowers individuals to manage their portfolios in a way that suits them — whether through direct trading, following top investors, or investing via Smart Portfolios.
Everton Men are gearing up for the 2025–26 Premier League campaign with optimism under returning manager David Moyes, following a 13th-place finish last season. Everton Women continue to grow in stature within the Barclays Women’s Super League, benefiting from increased investment and a stronger focus on player development and matchday experiences.
