AS Monaco completed a multi-year deal with eToro which sees the Israeli brokerage company become their main shirt sponsor starting with the 2021/22 season. Fedcom will also be present on the shirts for the European competitive games honouring the 25 years-long partnership that the French club has had with them.
eToro at first announced their partnership with AS Monaco in 2020 with the goal of strengthening their global outreach and becoming the shirt sponsor of the French club is a huge opportunity for the company. Since January 2021, eToro has been very active in the sports market, becoming Rugby Australia’s sponsor for three years in May.
This deal will benefit both the parties and with Monaco finishing third in Ligue One and qualifying for the Champions league with help eToro expand its brand’s global outreach even further, with this partnership eToro will work to make the club an even bigger success in the financial market and help them compete at the biggest of stages.
Valued at about $10.4 billion, eToro’s new partnership with the top tier French club will only help them expand that number even further. Apart from this eToro also signed deals with Leicester City, Crystal Palace, Everton and Southampton also looking to finalize deals with West Bromwich Albion and Burnley to expand its international outreach even further.
The deal will see eToro become the main front of the shirt sponsor of AS Monaco for several years, along with this the company is also the naming rights partner for all inbound tests that includes the Rugby Championship.