Leeds United have strengthened their commercial portfolio with the announcement of a new multi-year partnership with global trading and investment platform eToro.
Under the agreement, eToro has become Leeds United’s official trading partner, with the partnership covering both the club’s men’s and women’s teams from the 2026-27 season.
The collaboration will provide eToro with a range of high-profile brand and activation rights at Elland Road, including pitchside LED advertising, stadium screens and interview backdrops. The partnership will also feature digital content and supporter-focused activations designed to create greater engagement between the brand and Leeds United’s domestic and international fanbase.
For eToro, the agreement forms part of its broader sports marketing strategy, using football’s global reach and community appeal to strengthen brand awareness and make investing more accessible to wider audiences. The company has also placed a particular emphasis on increasing female participation in investing through its “Loud Investing” initiative.
Stephanie Wilks-Wiffen, Director of Marketing at etoro, said, “Leeds United has a passionate community of supporters in Yorkshire and around the world, and we are proud to become the Official Trading Partner of both the men’s and women’s teams. Football brings people together through a sense of community, which is central to etoro. We look forward to working with the club to create content and experiences that connect with supporters and make the world of investing feel more open and accessible.”
Phil Hardman, Partnerships Director at Leeds United Football Club, added, “We are excited to welcome etoro to the Leeds United family as our Official Trading Partner, and especially looking forward to involving Leeds United Women in the new partnership. It will be great to see their branding around Elland Road on matchdays this season as we work and collaborate with the team at etoro on supporter engagements and engaging content.”
The agreement further expands eToro’s presence across football, following partnerships with clubs in the Premier League and Ligue 1, as well as its growing involvement across other major sporting properties.
While the financial terms and exact duration of the agreement have not been disclosed, the partnership gives eToro significant visibility across both Leeds United teams while providing the club with another global commercial partner as it continues to expand its sponsorship portfolio.
