Premiership Women’s Rugby (PWR), an annual semi-professional women’s rugby union club competition, has developed a sponsorship agreement with the global investment platform, eToro.
With this deal, eToro has become an official sponsor of Premiership Women’s Rugby. Along with this, eToro has also become the first-ever sponsor of both Premiership Men’s and Women’s Rugby, marking a significant milestone in the company’s efforts to encourage equality in both sports and investment.
Continuing on its sponsorship of Premiership Men’s Rugby since 2023, this new extension is part of eToro’s broader ‘Loud Investing’ initiative, which seeks to address the gender investment gap by making investing more open, inclusive, and accessible.
Stephanie Wilks-Wiffen, Director of Marketing at eToro, said, “At eToro, we believe investing should be for everyone – not just a select few. Through our Loud Investing campaign, we’re working to challenge long-standing myths, build financial confidence, and shine a light on the role of representation – both in sport and in finance. Sport brings people together and can change the conversation. By supporting both the men’s and women’s game – and making investing more visible and relatable – we hope to play a small but meaningful role in building a more inclusive future in both sport and finance.”
Genevieve Shore, Executive Chair of Premiership Women’s Rugby, commented, “We are delighted to announce this partnership with eToro. Like us, eToro is committed to challenging the status quo and working towards a more equitable future for women and girls. Together, we’re going to make sure we move the game – and the conversation – forward.”
As part of its ongoing campaign, eToro is expanding its footprint in football by renewing its sponsorships with both men’s and women’s teams across several Premier League clubs. These renewals include Crystal Palace, Everton and West Ham United.
West Ham United Executive Director, Nathan Thompson, said, “The renewal of our successful partnership with eToro reaffirms our shared commitment to Women’s sport. We are particularly proud to be helping eToro gain vital exposure of their ‘Loud Investing’ campaign. This awareness drive aims to help close the gender investment gap and at the same time make investing open, inclusive and accessible, something that aligns perfectly with our Clubs values.”
Mark Rollings, Chief Partnerships Officer at Everton, said, “We are proud to be extending our relationship with eToro – a progressive, globally recognised brand that shares our belief in the power of sport to create meaningful impact. This renewal is not just about continuing a successful commercial partnership; it’s a clear signal of our shared ambition and commitment to community, education and inclusion.”
Barry Webber, Chief Commercial Officer, Crystal Palace FC, commented, “We’re proud to be renewing what has become one of our most successful and enduring partnerships. Since 2018, eToro has grown from sponsoring our men’s team to also becoming a key partner of Crystal Palace Women – a reflection of the strength and success of our collaboration. Their commitment to innovation, fan engagement and supporting both sides of the club has made them an ideal partner, and we’re excited to continue building on this momentum in the years ahead.”
