The Premier League (PL) side, West Ham United, have announced a multi-year renewal of their partnership with the global investment platform, eToro, reaffirming their shared commitment to financial education, gender equality, and inclusive growth.
As part of the renewed deal, eToro will continue as the online trading partner of both the men’s and women’s teams through the 2025–26 and 2026–27 seasons. The agreement builds on a successful collaboration to date and introduces an expanded focus on financial literacy and accessibility for underrepresented communities.
At the core of this renewed partnership is the continuation of eToro’s “Loud Investing” campaign, a purpose-driven initiative aimed at closing the gender investment gap. Through community-led activations, educational workshops, and real-world experiences, the campaign seeks to empower women and other underrepresented groups with the tools and confidence to make informed financial decisions.
In a joint effort earlier this year, eToro conducted a financial literacy session with members of the West Ham United Women’s team, providing essential insights into investing fundamentals and helping build confidence in managing personal finances.
Speaking on the partnership, West Ham United Executive Director, Nathan Thompson, said, “The renewal of our successful partnership with eToro reaffirms our shared commitment to Women’s sport. We are particularly proud to be helping eToro gain vital exposure for their ‘Loud Investing’ campaign. This awareness drive aims to help close the gender investment gap and, at the same time, make investing open, inclusive and accessible, something that aligns perfectly with our Club’s values.
“The partnership will continue to provide vital tools of education on investing for our domestic fanbase, but also our international supporters. We look forward to continuing to support eToro connect with our growing global fan base to share their industry-leading insights over the coming seasons.”
Stephanie Wilks-Wiffen, Director of Marketing at eToro, added, “Re-signing with West Ham United is about more than badges and billboards; it’s a chance to put financial empowerment at the heart of matchday culture.
“By renewing this partnership, we can keep turning up the volume on our ‘Loud Investing’ campaign, empowering more women, athletes, and supporters to build the knowledge and confidence they need to take charge of their financial futures.”
Earlier this year, eToro and West Ham United Women’s team hosted a financial literacy workshop to demystify investing and provide players with practical guidance on managing personal finances. Verena Henshaw, West Ham United Women Defender, reflected on the session and said, “It was great to be involved in the workshop with eToro. Investing is a topic that can feel really daunting to talk about, but the session delved into the basics and was explained to us players in a really clear way. The session had a great impact in making us all feel much more confident in our knowledge of the subject area.
“The insights we received were really valuable, and I’m looking forward to learning more about it in the upcoming season.”
As part of the renewed sponsorship, eToro will enjoy significant visibility across the club’s matchday and digital platforms. This includes LED perimeter signage, in-stadium big screen exposure, and branded integrations across West Ham’s official digital channels. These activations aim to bring financial literacy conversations into the heart of football culture.
A pioneer in the world of social investing, eToro is on a mission to make investing more transparent, accessible, and socially responsible. Beyond its collaboration with West Ham United, the platform has partnered with other top-tier clubs including Arsenal, Aston Villa, Everton and Premiership Women’s Rugby (PWR), demonstrating its deep commitment to promoting gender equity across both finance and sport.
In addition to eToro, the Hammers have recently announced commercial deals with several other key partners, including Trainline, Corpay, BoyleSports, Paul Robinson Solicitors, and Lilley Plummer. These partnerships underscore the club’s strong commercial appeal and ongoing efforts to align with brands that champion purpose-driven values.
