EstrelaBet has secured a sponsorship deal with Athletico Paranaense that foresees the brand’s logo appearing on the men’s and women’s jerseys. As per the deal, the brand will serve as the master sponsor for the club till 2023.
Club Athletico Paranaense is a football club based in Curitiba, Brazil. The club participates in the Campeonato Brasileiro Série A, Brazil’s top football league. The club won the Copa Sudamericana in 2021.
The EstrelaBet logo will also appear on the jerseys of Athletico’s U-20 team. In the partnership the brand has been allowed to advertise on various sporting properties such as interview backgrounds, stadium LED and large screens, field signage, and various social media activations.
EstrelaBet is a South American entertainment company that specializes in traditional sports betting. The betting company aspires to become one of the world’s leading platforms by making significant investments in the nation and in Brazilian football.
In 2022, the betting firm struck sponsorship agreements with various football teams in South America, such as Portuguesa (clavicle), Resende Futebol Clube (master), Clube do Remo (sleeves) and Clube de Regatas Brasil (CRB).
Athletico’s Commercial, Institutional Relations and Marketing Director, Mauro Holzmann, stated: “CAP is very proud to have EstrelaBet as its new master sponsor. Together, Estrela and CAP will make winning projects that will be appreciated by our fans and supporters.”
Fellipe Fraga, COO of EstrelaBet said, “It is incredible to arrive at a club with such a solid project and such a differentiated vision in Brazilian football. EstrelaBet and Athletico speak the same language, the language of the future, of innovation, of paradigm disruption. It is a very different sponsorship project in Brazil and the reason we are with ‘Hurricane’ is the club’s reception of our ideas. Our goal is to be a historic partnership for Athletico and for us.”reciated by our fans and supporters!”