The football club, Athletico Paranaense, has officially terminated its sponsorship deal with the sports betting company, EstrelaBet. The partnership was announced earlier this month and a few days later the club decided to conclude the partnership.
The football club based in Curitiba, Brazil participates in the Campeonato Brasileiro Série A, Brazil’s top football league. The club won the Copa Sudamericana in 2021.
The club and brand removed content regarding the partnership from their respective websites and social media handles.
EstrelaBet is a South American entertainment company that specializes in traditional sports betting. The entity aspires to become one of the world’s leading platforms by making significant investments in the nation and in Brazilian football.
After being asked about concluding the sponsorship, Mauro Holzmann, Athletico’s Commercial Director of Institutional Relations and Marketing stated, “We’re not going to continue. Nothing happened, that’s all… We didn’t even consider it closed. We wanted to, we just showed the image, but it’s closed.”
EstrelaBet also issued a statement about the conclusion of the sponsorship on its social media. The statement read, “Club Athletico Paranaense and EstrelaBet come to the public to clarify to all interested parties about the absence of a business consensus to maintain the master sponsorship contract.”