The inaugural Esports World Cup (EWC) has revolutionized the esports landscape with a colossal prize pool of over $60 million and a diverse range of competitive gaming experiences. Held in Riyadh, Saudi Arabia, the EWC replaces the Gamers8 festival, marking a significant step forward for the global esports industry.
Qiddiya City:
Qiddiya City has emerged as the epicentre of the Esports World Cup, hosting the event for the next three years. This strategic partnership aims to position Saudi Arabia as a global esports destination, fostering talent, innovation, and fan engagement.
Aramco:
Aramco‘s collaboration as the title sponsor of the Aramco SIM Arena brings high-end simulators to the Esports World Cup, catering to racing enthusiasts. This partnership aligns with Aramco’s broader goals of economic diversification and youth development.
stc Group:
stc Group, the elite and founding partner, plays a pivotal role in bringing the EWC to life. Providing essential infrastructure and broadcasting the tournaments, stc Group contributes significantly to Saudi Arabia’s vision of becoming a global gaming hub.
Sulaiman Al-Habib Medical Group:
Dr. Sulaiman Al-Habib Medical Group demonstrates its commitment to the esports community by supporting the Saud Esports team, POWR. By hosting their team headquarters and organizing fan activations, the medical group creates a unique experience for players and fans.
Barn’s Coffee:
Barn’s Coffee adds a touch of local flavour to the EWC as the exclusive coffee provider. This partnership enhances the attendee experience by offering authentic Saudi Arabian coffee and supporting the esports ecosystem.
Jameel Motorsport:
Jameel Motorsport’s partnership brings together the worlds of virtual and traditional motorsports, creating an immersive experience for fans. Through initiatives like the ‘Jameel Motorsport Park,’ the collaboration fosters a shared passion for speed and gaming.
adidas:
adidas, the official merchandise sponsor, provides exclusive apparel for players and event staff, solidifying its position as a leader in the evolving world of esports. This partnership combines the excitement of gaming with the power of a world-renowned sports brand.
KITKAT:
KITKAT‘s partnership aligns with its iconic “Have a Break” slogan, emphasizing the importance of rest during intense gaming sessions. By creating engaging activations, KitKat brings a touch of fun to the Esports World Cup.
Pepsi:
Pepsi‘s multi-year collaboration focuses on elevating the fan experience through activations like the Rockstar Bar and the naming of the Falcons venue as Falcons HQ by Pepsi. This partnership aims to create an unforgettable event for esports enthusiasts.
TikTok:
TikTok‘s partnership aims to revolutionize the esports experience by leveraging its platform to reach a wider audience. By creating a dedicated Esports World Cup Hub, TikTok will deliver exclusive content and interactive features, fostering a deeper connection between fans and the world of esports.
Sony:
Sony‘s collaboration combines its expertise in technology, entertainment, and gaming to create an unprecedented esports experience. Through innovative technologies and captivating storytelling, Sony aims to solidify the Esports World Cup as a premier international event.
Broadcast and Media Partners:
Star Sports Network brings the excitement of the Esports World Cup to Indian audiences through extensive coverage across its platforms. This partnership aims to ignite esports enthusiasm in India.
Warner Bros. Discovery leverages its global network to introduce the Esports World Cup to a wider audience through Eurosport and CNN. This collaboration aims to elevate esports coverage for mainstream audiences.
DAZN broadcasts the entire Esports World Cup for free, providing unprecedented exposure to esports athletes and teams globally. This partnership aims to elevate esports to new heights.
Esports Charts provides comprehensive viewership analytics to understand audience behaviour and preferences, enabling data-driven decisions for optimizing the viewer experience.
Consumer Brands and Activations:
Unilever, through its brands CLEAR MEN Shampoo and AXE Body Spray, engages with the gaming community through activations and promotions, creating a unique experience for gamers while enhancing brand visibility.
Amazon establishes an exclusive gaming hub on its platform, offering live streams, exclusive content, and special offers for Esports World Cup enthusiasts. This partnership merges the excitement of live esports with the convenience of online shopping.
Audiotool collaborates to create a unique and immersive soundscape for gamers and spectators, fostering a deeper connection with the games and enhancing the overall excitement of the Esports World Cup.
Heinz brings the thrill of esports together with the enjoyment of food through engaging activations and product samples, creating a flavorful atmosphere for gamers and fans.
Mastercard enhances the gaming experience with seamless digital payment options, on-site activations, and exciting competitions, aligning with Saudi Arabia’s vision of a thriving digital economy.
Mentos creates a relaxed and enjoyable atmosphere for gamers through refreshing chewing gum and activations, ensuring they can enjoy their playtime to the fullest.
Gaming Ecosystem Partners:
Lil Snack provides essential energy and refreshment to esports athletes during intense competitions, creating a supportive and enjoyable environment.
GamesBeat collaborates with game publishers to tailor unique titles for the EWC, offering players fresh and exciting gaming experiences.
HONOR, with its cutting-edge smartphones, powers competitive action in popular mobile titles, showcasing the potential of mobile gaming on a global stage.
LG UltraGear, as the main partner and exclusive gaming monitor sponsor, brings cutting-edge hardware to top esports athletes and provides fans with an immersive viewing experience.
Bayes Esports and Grid Esports power the Esports World Cup with comprehensive official data solutions, enhancing match integrity, driving fan engagement, and building a sustainable esports ecosystem.
Esports Awards brings the prestigious awards ceremony to the heart of the Esports World Cup, creating a global stage to recognize and celebrate the best in the esports industry.
Sportfive provides comprehensive support, including commercial consultancy, partnership expansion, and media sales, to maximize the event’s global impact.
Level Infinite, with its popular mobile titles PUBG Mobile and Honor of Kings, collaborates to develop esports infrastructure and talent worldwide.
Moonton brings Mobile Legends: Bang Bang (MLBB) to the Esports World Cup, including the MLBB Mid-Season Cup with a substantial prize pool.
Logitech G provides top-tier gaming peripherals, contributing to the competitive edge of esports athletes and enhancing the overall tournament experience.
Secretlab offers ergonomic seating solutions for esports athletes, enhancing performance and overall well-being during intense competitions.