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ESports Premier League renews association with Tiger Shroff as brand ambassador

Tiger Shroff was instrumental in making the ESPL a recognisable event in its inaugural season.

ESports Premier League (ESPL) has extended its association with the youth icon and actor Tiger Shroff as the brand ambassador for the second consecutive year.

According to the ESPL Director Vishwalok Nath, Tiger Shroff was instrumental in making the ESPL a recognisable event in its inaugural season. The Bollywood actor’s popularity and fan base among young and millennial audiences aided the brand’s ability to engage and impact gamers throughout the country.

Talking about the association, Vishwalok Nath, said, “We are delighted to extend our fruitful association with Tiger in the second season. I’m confident that Tiger’s strong connection with the audiences will help us greatly in achieving our aim of revolutionizing the Indian esports ecosystem.”

“I am glad to continue my partnership with India Today Gaming for ESPL Season 2. Esports has seen an explosive growth across the country. ESPL is a great platform for esports athletes to showcase their talent on the national stage. I am happy to be part of this undertaking to grow the esports industry while encouraging the esports players and the gaming community,” said Tiger.

For this season, the tournament has signed Tecno Mobile, a Chinese-owned smartphone manufacturer, as a presenting sponsor and the streaming platform Loco as a digital broadcast partner.

According to an EY report, the esports industry is projected to increase at a compound annual growth rate (CAGR) of 46 per cent, reaching $11 billion by 2025.

The second season of the ESPL commenced on June 15, with this year’s championships involving gamers from all across the nation in intense firefights of the most renowned battle royale game, Battlegrounds Mobile India (BGMI).

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