EEG, better known as the Esports Entertainment Group recently announced their partnership deal with the American football team Los Angeles Chargers.
Along with the deal, LA Chargers have also taken a small amount of equity stake in the EEG, and the esports organization will also be conducting many esports tournaments throughout the duration of the deal.
Jam Rushton, Chief Revenue officer of LA Chargers said, “The popularity of esports amongst our fans provides a great opportunity for our team to create deeper connections and meaningful engagements. We think the Chargers Gaming Tournaments will be very popular with our fans and a fun way to compete in an entertaining and social environment with gamers throughout our fan base.”
The company will also leverage player imagery within the market of the NFL side. The deal will help LA Chargers in enhancing their portfolio in the esports market and also it will help the EEG in promoting many tournaments that are conducted.
The deal with LA Chargers is the second deal that the EEG has bagged in the NFL as they already partnered with Denver Broncos earlier. EEG has also has partnered with LA Galaxy and the New York Rangers from the National Hockey League.
Magnus Leppäniemi, President of the EEG said, “Working with the Chargers and other top teams in the NFL, NHL, NBA, and more provide a strong validation of the quality of our robust platform and its ability to meet the demanding needs of large-scale, high-profile deployments.”