ESPN has decided to extend and renew the media rights in the Caribbean and Latin America to the iconic flagship Tour de France and several marquee international cycling competitions for the upcoming five years.
The broadcaster made an official announcement about the agreement with the Amaury Sport Organisation (ASO) from 2023 to 2027. The agreement includes the Tour de France, the latest Tour de France Femmes and other sporting events namely La Vu elta a España, Critérium du Dauphiné, Paris-Nice and Paris-Roubaix.
Singapore is set to host Tour de France 2022 in October. With this, it becomes the first country in the Southeast Asian region to host the competition. On a specially designed street circuit in the heart of the city on October 29 and 30, Tour de France will be conducted.
ESPN has been recently active in signing associations as it inked with Boston Athletic Association to broadcast the Boston Marathon 2023. ESPN also announced an agreement with World Lacrosse, which provided the broadcaster with global rights to cover the World Lacrosse Competitions until next year.
The pay-tv broadcaster had also acquired the Brazilian media rights for French Open, which took place earlier this year.
Michael Walters, Vice-President of Programming for ESPN, said, “It’s a pleasure to be able to continue offering the world’s most important cycling competitions headlined by the Tour de France, for our cycling fans across Latin America and the Caribbean. Also, we’re enormously proud to announce that the Tour de France Femmes avec Zwift and many other significant women’s events will be part of our regular cycling programming as of 2023.”
Julien Goupil, Media and Partnership Director at ASO, the event promoter, added, “We are delighted to renew and strengthen our agreement in Latin America with ESPN for the broadcast of the Tour de France and many other events until 2027. Those events have seen a lot of success from Latin American participants in the recent years and plenty are yet to come on ESPN channels and platforms.”