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ESL Gaming signs media rights deal with Huya

This is the first time the esports organizer has signed a multi-year media rights deal in China.

ESL Gaming, the esports organizer has inked a two-year media rights deal with the Chinese live-streaming platform, Huya. The financial terms of this association were not disclosed, but the deal will be commencing from 2022.

Under this deal, Huya has secured the broadcasting rights and distribution for ESL’s Dota 2 and ESL Mobile ecosystems, while it also includes the ESL Pro Tour for CS:GO and StarCraft II In China. The live streaming platform will be broadcasting the matches in standard Mandarin and other Chinese dialects.

However, this is not the first time the two entities are working together, as, before this, Huya had signed a one-year digital broadcast partnership for the Chinese-language broadcasts of the ESL Pro Tour and Dota 2 competitions that were held in July 2020.

But this is the first time the esports organizer has signed a multi-year media rights deal in China.

Huya’s live-streaming market share in CS:GO and Dota2 has seen a huge rise since its first copyright agreement with ESL in 2019. While in the near future, Huya and ESL hope to measure their strengths, and focus on the output of CS:GO and Dota2 events. Moving further, they also want to enhance the users’ experience of watching and interacting during the live broadcasts.

Speaking about the two-year media rights deal, Frank Uddo, Senior Vice President Global Media at ESL Gaming, said: “Huya is undoubtedly a leading platform in broadcasting esports events in China and we couldn’t be more excited to announce that we are joining forces with them for what is to be ESL’s first multi-year partnership in China. We have a great history working with them for many years and are thrilled to fully bring to life our new and exclusive collaboration in the upcoming two years.”

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