Sports betting and gaming company Entain has announced the extension of its long-term partnership with the sports charity, SportsAid, to provide critical funding and support to the British athletes through to the Paris 2024 Olympic and Paralympic Games.
The partnership extension will see Entain double its financial backing of SportsAid to £500,000 in preparation for the Paris 2024 Olympic and Paralympic Games.
The new partnership will make Entain one of SportsAid’s largest corporate partners.
Commenting on the partnership, Tim Lawler, CEO of SportsAid, said, “Entain’s extended commitment will take us all the way up to the Paris Olympic and Paralympic Games in 2024 and comes at a very important time for talented young athletes – particularly following a challenging period over the last 18 months.
He further added, “Our partnership with Entain has continued to evolve year-on-year and the well-rounded support provided to these aspiring young sports stars gives them added confidence and motivation to pursue their ambitions. We have also seen an increased awareness of SportsAid and a much wider audience is hearing the stories behind the next generation of sporting heroes.”
Grainne Hurst, Group Director of Corporate Affairs at Entain, said, “Following the incredible performance from British athletes at this year’s Olympic Games and the Paralympics getting underway in Tokyo, we are delighted to extend our SportsAid partnership for a further three years.
“Our collaboration with SportsAid is a huge source of pride for everyone at Entain and plays a pivotal role in supporting the next generation of British sporting heroes.”
The support for young athletes via SportsAid is part of The Entain Foundation’s multi-million-pound grassroots sports investment programme. Entain currently supports around 50 aspiring athletes a year from England, Scotland, Wales, and Northern Ireland.
Around a quarter of the Entain-SportsAid recipients are para-athletes, many members of the Paralympics GB squad in Tokyo (73%) have received financial support and recognition from SportsAid.