Engrovit has launched a new brand campaign in association with Indian cricketer Shivam Dube as the pediatric nutraceutical brand looks to strengthen its positioning in India’s growing child nutrition segment.
The campaign centres on promoting the importance of balanced nutrition, healthy habits and consistent physical activity in supporting children’s growth and development. Dube will feature across a series of promotional films and digital activations designed to connect with parents and young audiences, while highlighting the role nutrition can play in supporting physical development during early years.
Engrovit is marketed by Nuestra Healthcare, which focuses on baby care and pediatric nutraceutical products in the Indian healthcare market. The campaign will spotlight the brand’s growth supplement offering, which is positioned to support appetite, metabolism and overall development in children.
Dube, who represents Chennai Super Kings in the Indian Premier League and has featured for the India national cricket team in international cricket, will appear in campaign content that draws parallels between sporting discipline, nutrition and physical growth.
The association was brokered by sports marketing agency FairPlay Sport, which facilitated the collaboration between the brand and the cricketer.
The initiative reflects a wider trend within India’s nutraceutical sector, where child nutrition brands are increasingly partnering with athletes to build credibility and reach health-conscious families through culturally relevant sporting personalities.
