The English national governing body of the racket sports of squash, England Squash has announced a new partnership with Ashaway, a brand that manufactures racket strings, badminton rackets, and other sporting goods.
As part of the deal, the world-renowned squash brand becomes the official stringing partner of England Squash.
As part of a three-year deal, Ashaway has offered major assistance to help expand the grassroots game, including prizes at the English Junior Championships and ProAir British Junior Championships, as well as a unique stringing stand. Since its inception in 1824, Ashaway has established itself as an internationally renowned racket brand, beloved among the sport’s best, such as England’s Adrian Waller, Alicia Mead, and Grace Gear.
Joey Barrington, England Squash Membership and Commercial Manager, said, “Ashaway has consistently demonstrated innovation in the advancement of racket sport technology, setting new standards for performance within the game. With such a high stature, partnering with a brand as respected as Ashaway demonstrates our commitment to securing a top-class experience for the squash community.”
Laura Mumford, England Squash Competitions Manager, said, “We’re always striving to enhance the overall experience for junior players at our competitions and events, and are delighted that Ashaway will support us this season. We look forward to building on this long and fruitful partnership with Ashaway.”
Charlotte Willis, Goode Sport Marketing Manager, said, “Our new collaboration with England Squash reflects Ashaway’s commitment to the development of racket strings. We believe that meaningful partnerships drive innovation and impact, and we will be eagerly looking to engage with the England Squash community by supporting various national events across the country.”