The English national governing body of the racket sports of squash, England Squash has developed a multi-year partnership extension with Dunlop, a leading tyre brand.
The four-year renewal deal solidifies Dunlop’s position as the official ball partner and establishes the brand as an official grassroots development product partner, guaranteeing excellent gear is accessible to those driving participation and community programmes that will see more people discover and develop their love for the game.
As part of the expanded arrangement, the Dunlop ball will continue to be utilised exclusively in all important England Squash & Squash 57 tournaments in England, notably the British National Squash Championships, the Optasia Squash Super League, and county leagues.
Joey Barrington, Membership and Commercial Manager at England Squash, said, “We’re excited to take our partnership with Dunlop to the next level. As a market leader in squash balls, Dunlop is the perfect partner for our major events and competitions, and their continued support is important to the sport’s growth. This renewed collaboration isn’t just about improving the game for competitive players – it’s about transforming grassroots squash and reaching new audiences.”
Jo Rowbottom, Head of Partnerships and Communities at England Squash, commented, “This partnership will strengthen our efforts to grow participation. With Dunlop’s support, we’re getting top quality equipment into schools and community programmes, giving more people the chance to pick up a racket and discover a love for the game. We’re opening up more opportunities, making squash more accessible, and inspiring the next generation of players. Squash is for everyone, and this partnership helps us bring that to life.”
Steve Heatley, Dunlop Squash Category Manager, said, “We’re excited to continue our long-standing partnership with England Squash. This renewed collaboration allows us to further support the growth of the game at grassroots level, by developing and providing high quality equipment, including Dunlop balls, making squash more accessible to players everywhere.”
