The agreement ensures Raducanu’s participation in the WTA Tour’s Porsche Tennis Grand Prix event which is held at the Porsche Arena in Stuttgart for the first time. Along with this, she will also mark her presence in marketing campaigns for the automaker.
The women’s world number 13 joins German rival Angelique Kerber on Porsche’s list of brand ambassadors. The terms of the agreement have not been disclosed, but the British player’s stock is high following her fairytale run to the US Open title last year.
Oliver Blume, Porsche Chairman, commented, “Raducanu embodies not only a new generation of strong and self-confident players but, as a personality, is also an inspiration and role model beyond the realms of her sport for young women all over the world.”
Raducanu said, “It’s really important for me to align with partners and brands that I really feel passionate about and that I identify with. I think this partnership with Porsche is incredible and obviously, I’m really excited to see what sort of exciting things we can do going forwards.”
Raducanu’s latest agreement adds to her partnership portfolio, which already includes Nike, British Airways, and Evian. Furthermore, Vodafone recently signed Raducanu to a contract worth reportedly £3 million (US$3.94 million) per year. She also earns around £2 million (US$2.64 million) from her endorsement deals with Dior and Tiffany.