The Association of Tennis Professionals (ATP), a governing body of men’s professional tennis circuits, has announced a partnership extension with Emirates, the world’s leading international airline.
With this deal, the airline will continue as premier partner and official airline of the ATP Tour until 2030. Emirates and the ATP became one of the most enduring and well-known associations in professional tennis after first collaborating in 2013.
Furthermore, Emirates will continue to exhibit its luxury hospitality at over 60 ATP tournaments across six continents each season. The airline’s iconic net branding will continue to be a distinguishing feature of millions of fans’ viewing experiences across the world. Emirates will also continue to get significant marketing rights and high-value brand presence throughout the season, ensuring one of tennis’ biggest footprints.
Emirates will enhance its brand visibility in 2026 by becoming the ATP’s first umpire sleeve patch partner. The program relies on Emirates’ long history of sports officiating through significant sponsorships such as the NBA, ICC, World Rugby, EPCR, and SailGP.
Boutros Boutros, Emirates Executive Vice President, Corporate Communications, Marketing and Brand, commented, “The ATP Tour’s expanding international influence and reach creates an exceptional platform for Emirates to connect with tennis fans worldwide and build a consistent, authentic brand association with the sport. Through exceptional hospitality and strategic on-ground activations at the world’s most prestigious tournaments, we’re strengthening engagement with our loyal customer base to remain top-of-mind. We’re committed to working closely with the ATP and leveraging this partnership further as we continue expanding Emirates’ global tennis footprint.”
Daniele Sano, ATP Chief Business Officer, said, “Emirates has been a constant presence on the ATP Tour for over a decade, and this renewal is a big moment for both of us. It speaks to the strength of our relationship and everything we’ve built together. Right now, the Tour is in a really exciting place. We’re seeing record attendance, growing commercial interest, and real momentum across the board. We’re proud to keep building with a partner, and a truly premium brand, that shares our belief in the future of the sport.”
In addition to using the ATP’s digital and social platforms, Emirates will begin working with players on digital promotions via an exclusive activation program, including some of the sport’s top stars into advertising campaigns. Each season, the ATP Tour links Emirates with more than 5 million on-site fans, demonstrating tennis’s worldwide reach as well as the world’s largest international airline.
