Emirates, the largest airline in the Middle East, has unveiled a new ad campaign for the ICC Men’s T20 World Cup 2026 featuring Suryakumar Yadav, the India T20I cricket team captain.
For over three decades, Emirates has been one of the most consistent brand players in international cricket. The airline has woven itself into the fabric of the game through significant International Cricket Council (ICC) events in more than ten cricket-loving countries, umpire and referee outfits, and participation in moments that characterised the communal delight that unified fans everywhere.
SKY established his imprint on mainstream cricket with a bold, unusual batting style and outstanding consistency, which has also won him the ICC’s #1 T20 position. The India T20I squad captain, who played an important role in India’s victory at the ICC Women’s T20 World Cup 2024 and the DP World Asia Cup 2025, has established himself as one of the game’s most regarded players.
As a tribute to the game of cricket, which Emirates has proudly sponsored for over 25 years, the current ad campaign showcases the modern-day cricket icon performing his signature batting technique to a stadium full of thousands of spectators.
Furthermore, cricket continues to connect South Africans and supporters from other African nations as communities join together to celebrate the spirit of the game. From vibrant watch parties to everyday conversations, the region’s great love of cricket shows both its enthusiasm for the game and its expanding worldwide prominence. During the Men’s T20 World Cup, Emirates passengers flying from Johannesburg, Cape Town, Durban, and other African destinations can access live match coverage on the airline’s cabin entertainment system via Sport 24 and Sport 24 Extra.
On being featured in Emirates’ new ad campaign, Suryakumar Yadav said, “Cricket at the highest level is about preparation, adaptability, and the ability to perform under pressure. Emirates represents those same values in everything it does. As someone who travels extensively for the game, having consistency and comfort with world-class experiences makes a real difference. It’s exciting to be associated with the brand in this campaign that has such a deep-rooted and authentic connection with cricket and its fans around the world.”
Boutros Boutros, Emirates’ Executive Vice President for Corporate Communications, Marketing & Brand, said, “There’s a reason Suryakumar Yadav has captured the imagination of cricket fans everywhere. His game speaks for itself, and his appeal reaches far beyond boundaries. Through this latest ad campaign, we aim to connect with fans and share in our passion for the sport. Cricket remains one of our most enduring sporting partnerships, and we’ve stood alongside the sport and supported its growth, and we’ll continue to invest in its future.”
