The Emirates Cricket Board has announced a new commercial partnership with STARTRADER, which comes on board as an official team partner of the United Arab Emirates national cricket team. ITW Universe has announced the successful facilitation of this new agreement between the two parties.
As part of the deal, the STARTRADER brand will appear on the UAE’s playing jerseys throughout the ICC Men’s T20 World Cup 2026, ensuring top-tier on-field visibility at one of the sport’s most-watched worldwide events. The branded presence is projected to generate significant worldwide exposure during the tournament via broadcast, internet, and social media coverage.
The association is a significant move for the Emirates Cricket Board as it seeks to extend its commercial ecosystem and entice global businesses to support UAE cricket. With the national team competing on a global scale, the inclusion of STARTRADER improves the Board’s sponsorship portfolio while confirming confidence in the squad’s rising worldwide profile.
For STARTRADER, the association provides a great platform for connecting with cricket’s vast worldwide audience, particularly in crucial Asian and Middle Eastern countries. By integrating its brand with the UAE during a major ICC event, STARTRADER obtains high-impact visibility, fan interaction possibilities, and category exclusivity, portraying the collaboration as a mutually advantageous move ahead of a historic tournament year.
