Emcure Pharmaceuticals, one of India’s premier pharmaceutical companies has launched a nationwide public awareness campaign to reduce the impact of strokes in India featuring the Indian cricket team legend, MS Dhoni.
This initiative will focus on educating the public about the critical signs and symptoms of stroke and the importance of immediate medical intervention.
Central to the campaign is the “BEFAST” acronym, a simple and memorable tool designed to help people quickly identify stroke symptoms:
- Balance loss
- Eyesight changes
- Face drooping
- Arm weakness
- Speech difficulties
- Time to call emergency medical services
Promoted across television, social media, and print media, the campaign aims to ensure that everyone can recognise these key warning signs. MSD, known for his decisiveness on the cricket field, will lend his influence to encourage swift action when stroke symptoms appear. His involvement is expected to resonate with audiences, motivating them to act quickly to reduce the risk of long-term disability associated with untreated strokes.
Dr. N. Ichaporia, a leading neurologist from Pune, emphasized the critical nature of timely treatment and said, “For every minute a stroke goes untreated, the brain loses 1.9 million cells. Immediate intervention at a capable stroke centre can drastically improve outcomes, which is why it’s crucial to educate the public on the importance of early recognition and rapid action.”
Through this campaign, Emcure Pharmaceuticals aims to decrease stroke-related deaths and disabilities nationwide. The company hopes to encourage proactive health practices and timely responses, enhancing the quality of life for millions across India.
Emcure Pharmaceuticals, a prominent player in the pharmaceutical industry, is dedicated to developing, manufacturing, and distributing a wide array of medical solutions across numerous therapeutic fields. With a strong emphasis on innovation, Emcure’s product lineup includes orals, injectables, and biotherapeutics. The company has a growing international presence, with products available in over 70 countries, and is committed to providing high-quality, affordable healthcare solutions to patients worldwide.
Dhoni’s reputation for reliability and market appeal has made him a top choice for numerous brands. His association with Emcure highlights his commitment to promoting health and wellness. Dhoni’s endorsement portfolio includes prominent brands such as Livfast, Mastercard, Garuda Aerospace, Platinum Guild International, Inera, Single.id, Maxivision Super Specialty Eye Hospitals, Citroen India, EMotorad, Swaraj Tractors, AMFI, Orient Electric, Cleartrip, Eurogrip Tyres, and Etihad Airways, reflecting his influence across various sectors and his dedication to impactful causes.