The UAE Pro League, the top professional football league in the United Arab Emirates, has inked a new sponsorship agreement with Emaar Properties, an Emirati real estate development company.
Through this deal, the brand has become the title sponsor of the UAE Super Cup starting from the 2024-2025 season.
The sponsorship will span four seasons, and the competition will be called the ‘Emaar Super Cup.’
The alliance was officially introduced at a private ceremony in Dubai. The occasion was graced by His Excellency H.E. Mohamed Alabbar, Founder of Emaar, and H.E. Abdulla Naser Al Jneibi, Chairman of the UAE Pro League.
Emaar Properties is one of the top real estate construction corporations that is focused mainly on retail, hotel, leisure, and shopping malls. The brand is recognised for its large-scale projects, including the Burj Khalifa, the world’s tallest structure. Emaar Properties is one of the world’s most reputable real estate businesses, and it is listed on the Dubai Financial Market.
On this agreement, H.E. Mohamed Alabbar, said, “It is a privilege for Emaar to sponsor the UAE Super Cup. This partnership underscores our deep-rooted commitment to nurturing sports and fostering a healthier, more active community. The Emaar Super Cup represents more than just a football event; it symbolises our ongoing dedication to supporting the UAE’s sustainable growth and development.”
Al Jneibi, stated, “Every success in supporting Emirati football is backed by the unwavering dedication of our wise leadership, who have committed themselves to supporting our athletes in achieving their ambitions. We are proud to have Emaar as the title sponsor of the Super Cup.”
UAE Pro League Chairman, H.E. Abdulla Naser Al Jneibi, said, “Emaar represents a true model of what Emiratis can achieve globally in real estate development. The Emaar Super Cup will benefit greatly from this sponsorship, marking a significant milestone for the tournament.”