Multinational sports and entertainment media group Eleven Sports announced its partnership with Euroleague Basketball. The sports and entertainment media group became the OTT platform broadcaster for the tournament in Italy.
The deal will include the coverage of the Turkish Airlines EuroLeague and 7DAYS EuroCup.
The season is all set to commence from 30th September and Eleven Sports will be bringing more than 500 matches to the Italian fans up until 2024, which will also be the 25th anniversary of Euroleague Basketball.
Alex Ferrer Kristjansson, Euroleague Basketball Marketing, and Communication Senior Director said “Italy, a traditional basketball market, has experienced renewed interest in our sport over the last years, and it is our intention to bring our games as close as possible to all our tifosi.”
All the games with AX Armani Exchange Milan, Dolomiti Energia Trento, Umana Reyer Venice, and Virtus Segafredo Bologna will be present with Italian commentary for the fans.
Giovanni Zurleni, Delegate Administrator of Eleven Sports Italy said, “We have a big focus on premium rights, maintaining an important space for lower-level championships, We want to involve, satisfy and entertain all the fans on a global sports community, not only with the live broadcasting but also explaining with passion all the stories that make sport something unique, the appointment for all fans is next September 30, we expect the moment to start this new adventure together with all participating clubs and especially with AX Armani Exchange Milan, Virtus Segafredo Bologna, Umana Reyer Venice and Dolomiti Energia Trento representing Italy on both competitions.”
The partnership will enhance the outreach for the Italian fans and will further induce the fan’s interest.