Andrea Radrizzani’s Aser Ventures owned Eleven Sports, has landed the broadcasting rights for the Premier League in Portugal.
It can be said that the subscription broadcaster has driven out the previous broadcaster Sport TV, who had a very long relationship with the league, to secure a deal of three years starting from next season.
According to the deal, Eleven will telecast all 380 matches, which will be played every season until the end of the deal.
Eleven’s linear and direct-to-consumer (D2C) channels will mostly broadcast the games and this will be the first time that each and every fixture from the Premier League will be able to be viewed live in Portugal.
A big reason behind this revolution is not just Cristiano Ronaldo, who is worshipped in Portugal, but also numerous players from the nation, who are currently playing the PL including Bruno Fernandes, Diogo Jota, Bernardo Silva, Nelson Semedo, and Ruben Dias.
“The Premier League is one of the greatest competitions in the world and the fact that so many iconic Portuguese players and coaches are there makes it even more special,” said Jorge Pavão de Sousa, managing director of Eleven Portugal. “This is a milestone addition to our portfolio and a key step in us delivering on our mission to be the ultimate home of sport and entertainment for Portuguese fans.”
The deal has extended Eleven’s portfolio in Portugal which includes the UEFA Champions League, Bundesliga, La Liga, and the French Ligue 1.