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Eleven lands multi-territory media rights of AFC

The organisation is planning to start with an OTT format.

Eleven Sports has successfully acquired the media rights of the AFC Competitions across various South Asian territories. They will also be broadcasting the AFC Asian Qualifiers for the 2022 FIFA World Cup in Qatar across locations like Thailand and Hong Kong.

The deal has been signed from 2022 to 2024. Eleven will be covering all the AFC competitions across eleven nations except Indonesia. The organisation is planning to start with an OTT format. Moreover, after that, they will be collaborating with local operators to make the content more accessible for fans.

We are very pleased to welcome the Eleven Group as the newest addition to our ever-growing family of valued AFC media partners,” said Patrick Murphy, Board Member and CEO at Football Marketing Asia.

Like FMA, Eleven sees huge, continued growth potential in Hong Kong and Southeast Asia, which is underpinned by their plans to launch a dedicated OTT service bringing premium AFC football content to more fans across the region.”

 “Our plan is to build a network of services that are local, accessible and available to fans wherever and however they want to consume their favourite sport and entertainment,” said Guillaume Collard, Eleven Group Chief Rights Acquisitions Officer.

Our AFC rights give us a great platform to grow from, as we work to serve audiences in the region in a fresh and dynamic way.”

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