The video game giant Electronic Arts have announced the acquisition of the Britain-based mobile games studio Playdemic for $1.4 billion from AT&T’s Warner Bros. Games.
Playdemic is well known for its ‘Golf Clash’ game which has more than 80 million downloads globally to date making it one of the leading mobile games in the U.S. and U.K. The game allows players around the world to compete against each other in real-time.
Commenting on the partnership, Andrew Wilson, CEO of Electronic Arts, said, “We are thrilled to officially welcome the Playdemic team to Electronic Arts, adding to our growing mobile portfolio and expanding our leadership in sports.”
He further added, “The addition of the incredible Playdemic team not only adds to the strength of our mobile teams globally, it also continues our expansion and investment in U.K.-based talent. With Playdemic now part of Electronic Arts, we’re excited to bring even more amazing and innovative mobile games to diverse audiences around the world.”
Paul Gouge, Head of Studio at Playdemic, said, “This is an exciting day for Playdemic as we become part of the Electronic Arts family.
“I am proud to bring the amazing talent which exists at Playdemic into the EA business, to both continue to build on Golf Clash’s incredible success and to build new games, which we believe can be even more successful in entertaining and engaging audiences globally.”
Electronic Arts had also recently acquired mobile games or gaming studios such as Codemasters, Glu Mobile, and Metalhead Software.
With this acquisition in place, Electronic Arts gaming portfolio now spans more than 18 top mobile live services across fast-growing genres, including lifestyle, casual, sports, and mid-core games.
Playdemic’s successful track record creating innovative gameplay and strong live services, combined with Electronic Arts’ industry-leading IP in sports will help in creating exciting growth opportunities for the company.