The United States Tennis Association (USTA) has signed a multi-year partnership with hydration brand Electrolit, naming the company the official electrolyte beverage of the US Open as it continues to expand its footprint across elite international sport.
The agreement will debut at the 2026 US Open, scheduled to take place from August 30 to September 13 at the USTA Billie Jean King National Tennis Center in New York. Under the deal, Electrolit will play a prominent role throughout the tournament, supplying hydration products to players while gaining extensive visibility across one of the world’s most-watched sporting events.
As part of the partnership, Electrolit products will be available in athlete areas across the venue, with branded coolers featured on court and throughout player facilities. The company will also activate on-site fan experiences, providing opportunities to engage directly with spectators attending the season’s final Grand Slam.
Beyond its physical presence at the tournament, Electrolit will benefit from significant broadcast exposure through virtual court-side signage featured during ESPN‘s coverage of main-draw matches in the United States. The agreement provides the brand with access to a global audience while aligning it with one of tennis’ most prestigious properties.
Deanne Pownall, Managing Director, Corporate Partnerships, USTA, said, “We are delighted to welcome Electrolit to the US Open and to embark on this partnership with a global leader that is committed to innovation and excellence. Electrolit and the USTA share a commitment to health and wellness and to growing the sport of tennis. This is a perfect match that will benefit the players and enhance the fan experience at the US Open.”
Caridad Ochoa, President & Chief Executive Officer, Electrolit USA, added, “The US Open represents the very best of tennis – bringing together elite competition, passionate fans and a global stage unlike any other. Partnering with such an iconic event is a significant step forward for Electrolit as we continue to invest in the sport and support athletes at the highest levels of competition. Building on our relationships with champions like Aryna Sabalenka and rising stars like Emilio Nava, we’re excited to further establish Electrolit within the tennis community and showcase the benefits of premium hydration throughout one of the world’s most celebrated sporting events.”
For Electrolit, the deal represents the latest step in a broader strategy to strengthen its position within professional tennis. The hydration brand has steadily expanded its involvement in the sport through partnerships with the Miami Open and leading players, including world No. 1 Aryna Sabalenka and rising American star Emilio Nava.
The partnership further enhances the US Open’s commercial portfolio while providing Electrolit with a powerful platform to showcase its performance-focused hydration products to athletes, fans and broadcasters on one of sport’s grandest stages.
