The English Football League (EFL), a league of professional football clubs from England and Wales, has developed a sponsorship agreement with Smart Energy GB, a not-for-profit tasked with driving smart meter installations across the UK.
As part of the deal, the new one-year partnership will assist football fans across England and Wales in understanding their energy use and spending.
Smart Energy GB and the EFL’s charitable arm, EFL in the Community, first collaborated in 2022, leveraging the reach of EFL clubs and club charities across the country to demonstrate how smart meters can benefit supporters by providing greater visibility of their energy consumption and more control over their bills.
Over the previous two years, Smart Energy GB has reached around 740,000 individuals through club charity events, community programs, and match days.
Two-thirds of all domestic energy meters are now smart meters, allowing millions of consumers in Britain to receive accurate bills and monitor how much energy they use in real time.
Smart Energy GB will involve supporters in the EFL Finals at Wembley Stadium and in a variety of community programs around the nation. By using the power of football and trusted voices inside the game, the collaboration will continue to push good change and boost smart meter adoption until 2025.
EFL Chief Commercial Officer Ben Wright, said, “We look forward to continuing the work between the EFL, EFL in the Community and the network of 72 Clubs and Club charities to reach people in low-income areas and those who may find digital technology more challenging. The partnership between the EFL and Smart Energy GB is part of the wider work being done by the League, EFL in the Community and our Clubs to make changes across the game in environmental sustainability.”
Smart Energy GB Deputy Director of Specialist Audiences, Phillippa Brown, said, “The EFL, the Clubs and their charitable arms play a vital role in creating real engagement with local communities, reaching people where they feel most connected – through their football clubs. We’re very excited to continue working closely with them in 2025.”
