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EFL announces ‘Small Business United’ initiative in partnership with eBay

The deal has been reportedly signed for three years and will be launching a ‘Small Business United’ initiative with eBay

The English Football League, better known as the EFL recently announced its partnership deal with American multinational E-commerce company eBay.

The deal has been reportedly signed for three years and will be launching a ‘Small Business United’ initiative in partnership with eBay which will look to support local businesses.

The deal will see eBay partner with the EFL and will provide advertisements spaces for all the 72 EFL clubs including the second, third and fourth tier of English football.

Ben White, EFL’s CCO said that “The long-term relationship we have agreed with eBay is an exciting addition to the EFL portfolio of official partners and highlights how we want to support the local businesses who have in turn done so much to help our clubs, it is a fantastic opportunity for supporters of our clubs to see their own businesses advertised in EFL stadia nationwide, and demonstrates again how the EFL can support positive and impactful local community activation on a national scale.”

The EFL reported heavy losses in the pandemic, up to $348 million due to the absence of fans in the stadiums. With the fans being allowed back inside the stadiums, the deal between both parties will flourish and provide for enhanced outreach of the local businesses.

Rob Hattrell, the head of eBay Europe said, “Local business and football clubs are the backbone of our communities, sharing a history of mutual support that we’re so excited to celebrate with Small Businesses United.

The upcoming fixture in the EFL will see Peterborough take on Derby County on August 14, Saturday at the ABAX Stadium at 5 PM IST.

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