The Association of Women’s Elite Football in Sweden (EFD) has announced a partnership extension with the state-owned gambling company, Svenska Spel.
With this extension, Svenska Spel has prolonged as the official sponsor of the Sweden national women’s football team.
Additionally, the business will give Swedish teams playing in the UEFA Women’s Champions League a European bonus.
Since its formation in 2009, the initial agreement with EFD has undergone two more developments. With a long history of becoming involved in and supporting Swedish sports, Svenska Spel has pledged SEK 35 million to help junior sports throughout the nation.
Patrik Hofbauer, President and CEO of Svenska Spel, said, “The new agreement enables a continued investment in the elite at the same time as we invest in the future by ensuring a professional environment in the club teams and targeted investment in talent development. This year we saw the result of our long-term work when OBOS Damallsvenskan delivered its third best audience average ever while we had two teams in the Champions League group stage.
He also added, “In addition, we saw a Swedish national team with stars from home or brought up in our series impress in the WC. It gives inspiration to continue our important and fun journey together.”
Frank Hojem, Head of Communication & Sustainability Svenska Spel, stated, “I am proud that Svenska Spel continues as the exclusive main sponsor of EFD. We are football’s main sponsor and the agreement secures important funds for the leagues. We have a long and fantastic collaboration that we look forward to continuing.”