Esports Entertainment Group better known as EEG announced their partnership deal with ESportsTV (ESTV).
Along with the deal, EEG will be using the Esports Gaming League tournament platform and will create content around it that will feature both amateur and professional competitors.
Grant Johnson, CEO of Esports Entertainment Group said, “We are proud to partner with Eric and the team at ESTV. Their global platform for esports and gaming content can be watched via Roku, Amazon Fire, Sling, and many other providers in over 45 countries. ESTV will help us and our professional sports team partners gain additional reach and engage the lucrative millennial demographic.”
ESTV has been active in the Esports market as they have previously signed deals with Simplicity Esports and Lionheart Racing.
Eric Yoon, CEO of ESTV said, “Grant and his team at EEG have done a great job aggressively expanding their offering into traditional sports teams and leagues. EEG’s content will be a great addition to ESTV programming and community engagement, allowing us to grow our partnership together in all facets as they continue to expand their sports betting platform.”
ESTV, being a relatively new company founded in 2019 have already made their mark through various partnership deals with companies all around the world.
Reaching large audiences is nothing new for EEG, the partnership with EGTV could not only strengthen the bonds between esports and traditional sports but directly increase awareness about esports betting.