Edge has entered into a strategic partnership with Tennis Australia which will see them manage the social media content for the organisation. Moreover, Edge will also be responsible for coming up with new and creative ideas to expand the customer base for Tennis Australia and reach out to the masses.
The deal will be effective immediately, as Edge will be seen working with Tennis Australia’s content section. Additionally, Edge will look over the various sponsorship deals and prospective brand ambassadors.
Edge is an advertising agency that helps companies get better reach using techniques that are relevant to their needs. In this case, Edge will use their experience of branded content in sports.
“It’s very special to work on Australia’s largest global sporting event and on a sport that so many of us love. Edge demonstrated a smart strategic and creative approach to the briefs that translated well to our world of tennis. We’re looking forward to working with the team at Edge and taking our content to the next level,” said Simon Langley, Edge ECD.
“We went to market looking for an agency that could help across multiple opportunities within our business,” said Britt Wickes, head of event brand marketing, Tennis Australia.
“Edge demonstrated a smart strategic and creative approach to the briefs that translated well to our world of tennis. We’re looking forward to working with the team at Edge and taking our content to the next level.”