ECB sign a three year deal with IG as new Sleeve Sponsor

Ahead of  England’s two-match test series against New Zealand, England Cricket Board (ECB) has announced that a deal with IG. The global leader in online trading and investments has been announced as an Official Partner of England Cricket. The partnership will see IG support both the men’s and women’s teams, with the IG logo appearing on the men’s shirt across all three formats of the game in a three-year deal.

After the confirmation of this deal,  IG will be one of three brands to feature on the men’s shirt alongside kit supplier New Balance and online car seller Cinch, who replaced NatWest as its new principal partner.

Matt Macklin, IG’s Head of UK, said, “Watching the recent accomplishments of the England teams, we have been struck by the clarity of strategic thinking and quality of execution, and how this aligns with IG’s ethos as a business. We also share the ECB’s innate drive to keep improving and evolving, achieving new levels of success while having a positive impact on the world around us. We are hugely proud to be partnering with such a prestigious institution and cannot wait to get started.”

Sponsorship deals are going to be pivotal for ECB while going forward to complete the recovery from the pandemic. The English cricket board recently announced losses worth £16.1 million. To balance the books, sponsorship deals will bring much-needed revenue for the cricket board.

 The Hundred is going to be a pivotal competition for ECB. The ambitious project of ECB will finally begin in July. In another boost for English cricket, it has been confirmed that England’s second test match at Edgbaston against New Zealand will welcome around 18,000 fans each day after being selected as the first of the UK government’s latest pilot events. Returning fans will bring matchday revenue for ECB.

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