The European Broadcasting Union (EBU) has announced a significant deal to secure comprehensive media rights for the FIFA World Cups 2026 and 2030.
This agreement will bring extensive coverage of both tournaments to millions of football fans in Bulgaria, Czechia, Croatia, Hungary, and Israel (for 2026 only).
The EBU’s Member organisations in these countries will broadcast the tournaments across various platforms, including TV, digital, and radio. The commitment to free-to-air broadcasting ensures that the world’s most popular sporting event remains accessible to the widest possible audience.
Glen Killane, Executive Director of EBU Sport, expressed enthusiasm about the deal, stating, “Building on our long-standing partnership with FIFA, this agreement will bring the excitement of the FIFA World Cup 2026™ and 2030™ to millions of football fans across Europe.
“This deal highlights the EBU’s unwavering commitment to helping our Members deliver world-class sports coverage to their audiences.”
Eurovision News will play a crucial role in enhancing the viewing experience by providing in-depth analysis, interviews, and behind-the-scenes footage. This diverse reporting will offer fans a comprehensive look at both tournaments.
The acquisition of these rights has solidified the EBU’s position as a leading provider of high-quality sports content. By securing the rights to these prestigious tournaments, the EBU demonstrates its commitment to delivering exceptional programming to its audiences.
The European Broadcasting Union (EBU) is a leading alliance of public service media organisations across Europe. Founded in 1950, it comprises 123 member organisations from 56 countries, offering television, radio, and online services. The EBU is renowned for its iconic Eurovision Song Contest and its vital role in news exchange and technological advancements within the broadcasting industry.
FIFA, the world’s football governing body, is responsible for organising the FIFA World Cup, the most prestigious tournament in international football. The FIFA World Cup 2026, to be held across the United States, Canada, and Mexico, will be the largest tournament in history. Leading global brands like Lenovo, Verizon, Lay’s, Bank of America, On Location, Aramco, Visa, Qatar Airways and McDonald’s continue to support the tournament’s global appeal.
