EatFit confirms association with ICC Men’s T20 World Cup 2022

EatFit aims to communicate its ideology and message of nutritious eating to a bigger worldwide audience.

An online food delivery service, EatFit has announced a new partnership deal with the International Cricket Council (ICC) for the upcoming Men’s T20 World Cup 2022. Following this association, EatFit will be labelled as the tournament’s official online food partner. 

Through this partnership, EatFit aims to communicate its ideology and message of nutritious eating to a bigger worldwide audience and to proceed with its attempts to assist the world to live a cleaner, stronger, and more health-conscious lifestyle.

“For the next few months, EatFit will celebrate the joy of cricket through its cricket mania and will be designing a menu, especially for the World Cup. This menu will include healthy and tasty food options across cuisines while keeping in mind the nutrition and calorie intake and will be available for users online on, for everyone to come together and celebrate the joy of cricket and food synonymously. As part of the partnership and the Cricket Mania, 100 EatFit customers will have the opportunity to win tickets to the Men’s T20 World Cup,” it said in a release.

In this new collaboration, as reported earlier by SportsMint Media, EatFit will release a TV, on-ground, and social media campaign, which will help the brand to get to millions of people via the competition’s broadcasters, Hotstar and Star Network platforms.

EatFit brand ambassadors Varun Dhawan and Mithila Palkar will be part of the effort. This initiative will endorse people’s opinion of cricket and food, as well as the importance of eating a tasty but healthy diet while calling attention to health and wellbeing.

Ankit Nagori, Founder of EatFit, commented, “The love for cricket, its celebrations and food come collectively to millions of people. This partnership between EatFit and ICC marks the happiness of enjoying the highs and lows of cricket with nourishing food, among all its audience. Starting with the Men’s T20 World Cup, I hope to build a robust collaboration with ICC in the future and would love to continue this partnership year on year. EatFit is the best repeatable food brand in India that users can rely on daily. With ICC showing a strong belief in EatFit, we want to convey the EatFit ethos to a large audience and give a chance to users to honour the same.”

Anurag Dahiya, Chief Commercial Officer, ICC, said, “We are pleased to have EatFit as our official online food partner for the ICC Men’s T20 World Cup, which is scheduled to take place in Australia, later this year. We look forward to working this partnership with EatFit on this cricketing extravaganza.”

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