The Indian Super League (ISL) club, East Bengal FC, has teamed up with an online news platform, 1XBat Sporting Lines.
In this association, 1XBat Sporting Lines has been named the official principal partner of the club for the upcoming season.
The unveiling of the partnership was done by the team through its social media handles with the caption, “Welcoming @1xbatsportinglines to the Red and Gold Family! 🤝
We are proud to announce that news portal 1xBat Sporting Lines will be our principal sponsors for the upcoming season. 🔴🟡“
The online sports news platform, 1XBat Sporting Lines, provides its user with day-to-day news from the world of sports. The sports news entity also inked a partnership with the Indian top-flight football team, Kerala Blasters FC in August.
East Bengal FC had a forgettable 2021/22 season as they finished at the bottom of the table with 11 points. In the recently concluded Durand Cup 2022, the ISL team finished fourth in Group B with five points.
East Bengal will kick off their ISL 2022 campaign in the season opener against Kerala Blasters on October 7 at the Jawaharlal Nehru Stadium in Kochi.