AC Milan, a powerhouse in the world of football, have announced a groundbreaking collaboration with Dyson, the global leader in innovative technology.
This strategic partnership represents a fusion of athletic prowess and cutting-edge solutions, aiming to elevate the experience for both players and fans.
The partnership kicks off with a focus on audio technology. Dyson’s debut OnTrac headphones take centre stage, promising exceptional sound quality and unparalleled comfort. These headphones cater not just to fans, but also to athletes, potentially aiding in focus and motivation through the device’s advanced features. This signifies AC Milan’s commitment to providing players with every advantage, both on and off the field.
Maikel Oettle, AC Milan’s Chief Commercial Officer, said, “We are thrilled to announce this collaboration between AC Milan and Dyson, a brand that shares our commitment to excellence and performance. Dyson is not just a symbol of cutting-edge technology but also represents a constant commitment to quality and innovation, velues that perfectly align with our philosophy. Together, we aim to push beyond the limits of what we can achieve on and off the pitch.”
Jake Dyson, Chief Engineer, Dyson, added, “Dyson has bold ambitions to disrupt the audio industry – as demonstrated by the Dyson OnTrac™ headphones, unveiled this summer. These headphones deliver exceptional sound quality through a high-performance design, underpinned by decades of aero-acoustics research. And with advanced noise cancellation, they help you stay focused – even amid the roar of the San Siro on match day. To celebrate this launch, we are proud to collaborate with AC Milan. The Club embodies the same passion, precision, and dedication to performance that drives Dyson. We are thrilled to collaborate with such an iconic team.”
This partnership marks a pivotal moment in the ever-evolving relationship between sports and technology. By uniting AC Milan’s sporting legacy with Dyson’s innovative spirit, the collaboration has the potential to redefine how fans experience and engage with the beautiful game.
Before this, the club signed pacts with Konami, Bitpanda, a2a, KAGR, Cincoro Tequila, Boomerang, TG.Casino, ComAve and Tamias, Clivet, and CFI Financial Group.
While currently occupying a mid-table position in Serie A, AC Milan have displayed promising sign. Upcoming matches against rivals like Inter Milan and Leece will be crucial as the Rossoneri strive for consistent performances and a place in European competitions.